All Graphics Designing That Work
Logos represent the identity of an organization, product, brand, or idea. A logo should clearly represent an organization’s identity.
Keep it simple, keep it simple, keep it simple
A logo should clearly represent an organization’s identity.
Logos should be effective at a large and small scale
Logos should be effective in color and black & white
"A logo is a graphic element, symbol, or icon of a trademark or brand and together with its logotype, which is set in a unique typeface or arranged in a particular way. A typical logo is designed to cause immediate recognition by the viewer. The logo is one aspect of the brand of a company or economic entity, and the shapes, colors, fonts and images are usually different from others in a similar market."
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. If you are looking to design a logo then you will want to work with some basic knowledge of the theory behind logo development. In this section we discover logo basics.
The term “logo” is often defined differently and used to describe different things, even within the field of graphic design. Design Action works primarily with social change organizations (grassroots groups, nonprofits, unions and sustainable businesses) so we use the term to describe:
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